ADGM Brand Guidelines 2025

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©ADGM 2025
Brand
Guidelines

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©ADGM 2025
Welcome to ADGM’s brand Guidelines. This resource will provide you with a
clear guidance on the ADGM brand, including the logo, logo usage, language
and the visual and graphic assets you need for Marketing and PR activities.
ADGM
Design
Guidelines

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Path to
Forward
Together with our clients, we choose to not only move forward but set the
course for meaningful progress.
We are not simply willing to wait for the future to happen, but we are
determined to will it into being.
While the future of your business isn’t written yet, its path is clearly laid right
before you.
ADGM is that path.

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Minimum Size - Digital Minimum Size - Print
50px 10mm
The ADGM Logo
Primary Logo
The primary logo is a visual expression of ADGM and is our most identifiable
asset. It should feature prominently when used, and the minimum amount of
clear space should always be applied. The logo should never appear smaller
than the examples shown here as this will compromise its quality and legibility.

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The ADGM Logo
Dual Language Logo
The dual language version of the ADGM logo should be used where Arabic is
required. For example, official documents and dual language/Arabic collateral,
as well as buildings and road signage. The logo should never appear smaller
than the examples shown here as this will compromise its quality and legibility.
Minimum Size - Digital Minimum Size - Print
50px 11mm

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The ADGM Logo
Logo colour variations

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The ADGM Logo
Logo Do’s and Dont’s
Please avoid making these common mistakes with our logo. Only use the
supplied logos, as they are supplied to you. They shouldn’t be edited or
altered.
1. Don’t rescale elements of the logo
The relationship between the emblem and
wordmark should not be changed.
5. Don’t crop the logo
Avoid cropping into the logo. Ensure it always
appears in full with the correct exclusion zone as
detailed in the ‘Do’ section
3. Don’t recolour the logo
The logo should never be recoloured.
Please use the logo as it is supplied and refer
to the ‘Colour’ section for guidance.
7. Don’t place the logo on unsuitable colours
Ensure our logo has stand-out. Use the
correct logo to ensure strong contrast with
the background.
2. Don’t distort the logo
The logo should never be manipulated,
stretched or distorted.
6. Don’t rotate the logo
Rotated text is less legible.
Please use the logo as it is supplied.
4. Don’t add visual effects or embellish the logo
The logo should never be embellished.
Avoid shadows, outlines, strokes and
transparency.
8. Don’t place on busy imagery
Take care when placing the logo over an
image. It should never obscure the focus of
the photograph or footage.

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The ADGM Gallery
Print and Dirgital Gallery

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Brand Partnerships
ADGM Logo | Partner Logo
When pairing the wordmarks with partner logos, maintain balanced spacing
and clear hierarchy. Avoid placing logos too close to one another, ensuring
sufficient space to preserve clarity and visual impact. Ensure each logo is
displayed at an appropriate size, uses its approved color format, and is not
distorted or altered in any way.
Partner’s
Logo
Partner’s
Logo
Partner’s
Logo

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Colour’s
Primary Colours
Secondary Colours

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Typography
Primary Typeface
Gilroy is our primary typeface for all applications.
Its modern proportions and geometric appearance allow the brand to appear
contemporary whilst maintaining an air of authority.
It works very well in both print and digital, allowing us to unify the look and feel of our
brand across all of our communications and products.
Gilroy is a versatile typeface that is available in ten weights, our visual identity
focuses on the use of regular, medium and semi bold weights.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Gilroy
Secondary Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Aptos
Our secondary typeface is Aptos. In situations where we cannot ensure all users or
recipients of a digital application will have access to Gilroy, such as in an email or
shared Microsoft Office document, we use Aptos instead.
When we share presentations and documents using the Aptos fonts, we can be
assured that other users and viewers will have the fonts on their systems — this means
that the fonts will not be replaced by other defaults and the users can view these
communications as they were intended.
Aptos is available as part of Microsoft 365 office suite (2023 update) and is ADGM’s
recommended system font.

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Typography
Arabic
Madani Arabic should be used where Arabic text is required. It is a modern
monoline typeface that shares similar charactristics with our primary
typeface,making it the perfect match when paired together.
- Madani Arabic
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل
م ن ه و ي ء ة ال ئ إ ؤ ك ل ع ع ق م م ش ث إل ط ة ئ ي
ADGM Press Releases
ADGM will be officially referred to as ADGM instead of the full name – Abu Dhabi
Global Market, emphasising our role as a dynamic global financial centre.
All future mentions to reflect the official name, ADGM – no full form mentioned.
بموجب إطالق هذه الهوية المؤسسية الجديدة، يجب المباشرة باعتماد التسمية التالية للمركز
ً للمركز افي كافة األخبار والمقاالت التي تتضمن ذكر ،)ADGMأبوظبي العالمي ( المالي، وهي:
المالي العالمي ألبوظبي والتوقف عن استخدام المسمى القديم، أي «سوق أبوظبي العالمي».

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ADGM Boiler Plate
ADGM is the international financial centre (IFC) of the capital city of the United
Arab Emirates, which opened for business on 21 October 2015. ADGM augments
Abu Dhabi’s position as a leading financial centre and a business hub serving as
a strategic link between the growing economies of the Middle East, Africa, South
Asia, and the rest of the world.
Operating within an international regulatory framework based on the direct
application of English Common Law, ADGM governs the entirety of Al Maryah
Island and Al Reem Island collectively designated as the financial free zone of
Abu Dhabi.
ADGM is ranked as one of the most preferred and top-ranking IFCs in the Middle
East and Africa region. Its progressive and inclusive business ecosystem fosters
growth, resilience, and optimism, for global financial and non-financial institutions.
Growing synergies between ADGM and multiple jurisdictions have positioned the
centre as one of the world’s most advanced, diverse, and progressively governed
financial hubs.

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For more details on ADGM, please visit www.adgm.com
or follow us on LinkedIn and Instagram: @ADGM X: @adglobalmarket
For media queries please contact: media@adgm.com
For marketing and branding queries contact: marcomms@adgm.com
MAY 2025